PURE WHITE PREMIUM
Luxury Interior Paint
Luxury Interior Paint
PURE WHITE PREMIUM
15L · Low Sheen
A luxury interior paint with strong hiding power and a refined low sheen finish, made for rooms you want to feel considered.
$170.00
GST included. Delivery calculated at checkout.
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Buying regularly? Trade accounts get trade pricing across the range.
Overview
Luxury Interior Paint
PURE WHITE PREMIUM is our luxury interior paint. It is built around the things that decide how a finished room actually reads — how evenly the colour sits, how cleanly it covers what was there before, and how well it holds its appearance once people start living in the space.
Its strong hiding power and excellent adhesion make it well suited to work where the finish is the point: premium homes, apartments and renovations, and the living areas and bedrooms within them. The low sheen finish is washable, so a wall that sees daily life can be cleaned without losing its character.
It carries a natural activated carbon factor.
Why choose it
What PURE WHITE PREMIUM is built for
Strong hiding power
Covers the previous surface cleanly, so the finished colour reads as intended.
Excellent adhesion
Bonds well to properly prepared surfaces, which is what keeps a premium finish looking premium.
Washable low sheen finish
A wall in a lived-in room can be cleaned without giving up the softness of a low sheen.
15 m² per litre per coat
The highest coverage rate in the current VALORA range, alongside PURE AIR PRO.
Verified specifications
Technical information
Pack & finish
- Pack size
- 15L
- Finish
- Low Sheen
- Colour supplied
- Chosen when you order — Soft White, Cool White or a custom tint
- Tinting
- Included — every colour is the same price. Custom tints are made to order; we only check with you if the brand, colour name or code is unclear.
Performance
- Coverage
- 15 m² per litre per coat
- Touch dry
- 30 minutes
- Recoat
- 2 hours
- Scrub resistance
- 500 scrub cycles passed
Application
- Application methods
- Brush, Roller, Airless Spray
- Coats recommended
- 2
- Clean-up
- Warm soapy water
Product attributes
- Natural activated carbon factor
- Strong hiding power
- Excellent adhesion
- Washable
- Premium interior finish
Refer to relevant Australian painting standards. Full technical detail is published in the Product Data Sheet.
Suitable for
Where PURE WHITE PREMIUM fits
Who it's for
- Homeowners
- Painters
- Builders
Project types
- Premium homes
- Apartments
- Renovations
- Living areas
- Bedrooms
These are the customers and projects PURE WHITE PREMIUM is positioned for. For a specific surface or environment not listed here, talk to our team before you buy.
Application guidance
Using PURE WHITE PREMIUM
- Preparation
- Surfaces should be clean, dry, sound and properly prepared before painting. Full preparation detail is published in the Product Data Sheet.
- Primer
- Optional on sound, properly prepared surfaces; recommended for best results and required where the substrate condition demands it.
- Coats
- Two coats recommended. Recoat after 2 hours.
- Application methods
- Brush, Roller, Airless Spray
- Clean-up
- Warm soapy water
- Maintenance
- The low sheen finish is washable. Clean gently with a soft cloth and mild detergent, and avoid abrasive cleaners.
This is practical guidance, not a complete application procedure — the full procedure is published in the Product Data Sheet. Refer to relevant Australian painting standards.
Compare the range
How the three compare
Each product is built for a different kind of project. None is a better paint than the others — they answer different briefs.
| PURE WHITE PREMIUMYou’re viewing this | PURE AIR PRO | PURE WHITE CLASSIC | |
|---|---|---|---|
| Positioning | Luxury Interior Paint | Premium Air-Focused Interior Paint | Professional Trade Paint for Investment Properties and Everyday Projects |
| Best suited to | Premium homes, apartments and renovations where the quality of the finish is the priority. | Family homes, bedrooms and living areas where an air-focused, odour-reduction positioning matters. | Investment properties, rental refreshes and everyday residential work. |
| Coverage | 15 m² per litre per coat | 15 m² per litre per coat | 14 m² per litre per coat |
| Scrub resistance | 500 scrub cycles passed | 1,500 scrub cycles passed | More than 500 scrub cycles |
| Primer | Optional on sound, properly prepared surfaces; recommended for best results and required where the substrate condition demands it. | A suitable primer is required. | Optional on sound, properly prepared surfaces; recommended for best results and required where the substrate condition demands it. |
| Key attributes | Natural activated carbon factor · Strong hiding power · Excellent adhesion | Natural activated carbon factor · Odour-reduction positioning · Alkali resistant | Strong everyday coverage · Practical application · Reliable professional finish |
Questions
PURE WHITE PREMIUM — frequently asked
Do I need to use a primer?
Primer is optional on sound, properly prepared surfaces. It is recommended for best results, and it is required where the condition of the substrate demands it.
How long before I can apply the second coat?
It is touch dry in 30 minutes and can be recoated after 2 hours. Two coats are recommended.
How much will I need?
It covers 15 m² per litre per coat. Use the coverage calculator on this page for an estimate based on your own room.
Can the walls be washed?
Yes. The finish is washable and passed a 500-cycle wet scrub test.
What pack size does it come in?
The current range is supplied in 15L.
Can it be tinted?
The product is tintable, but tinted colour can't be ordered online yet — what you order here is supplied as the white base. If your project needs a tinted colour, request a project quote and our team will confirm the options and pricing with you.
How do I clean up afterwards?
Warm soapy water.
How can I apply it?
By brush, roller or airless spray.
Something else? Ask our team.
Documents
Technical documents
VALORA PAINT Pure White Premium — Product Data Sheet
Product Data Sheet · Version 1.0 · 12 August 2026
Full technical specifications, surface preparation and application detail.
Download PDSPDF · 13 KBVALORA PAINT Pure White Premium — Safety Data Sheet
Safety Data Sheet · Version 1.0 · 12 August 2026
Safety, handling, storage and first-aid information.
Download SDSApplication Guide
Practical guidance for preparing, priming and applying the product.
Available soon
Documents open as PDFs. For anything not published here yet, contact our team.
Also in the range
Recommended products
PURE AIR PRO
Premium Air-Focused Interior Paint
A premium interior paint with an air-focused, odour-reduction positioning and the highest scrub resistance in the range.
From $210.00
View PURE AIR PRO
PURE WHITE CLASSIC
Professional Trade Paint for Investment Properties and Everyday Projects
A professional trade paint built for repeat work — strong everyday coverage and a reliable finish, project after project.
From $140.00
View PURE WHITE CLASSIC