PURE WHITE CLASSIC
Professional Trade Paint for Investment Properties and Everyday Projects
Professional Trade Paint for Investment Properties and Everyday Projects
PURE WHITE CLASSIC
15L · Low Sheen
A professional trade paint built for repeat work — strong everyday coverage and a reliable finish, project after project.
$140.00
GST included. Delivery calculated at checkout.
In stock
Select Colour
Buying regularly? Trade accounts get trade pricing across the range.
Overview
Professional Trade Paint for Investment Properties and Everyday Projects
PURE WHITE CLASSIC is our professional trade paint. It is made for the work that happens regularly rather than once: investment properties, rental refreshes, property maintenance and everyday residential projects.
It is built around practical application and a reliable professional finish. Painters and builders who are working to a schedule get strong everyday coverage and a result they can repeat across a portfolio of properties without surprises.
It is APEO-free, Low VOC, tintable and finished in low sheen.
Why choose it
What PURE WHITE CLASSIC is built for
Built for repeat projects
A consistent, reliable result across a portfolio of properties, not just a single room.
Practical application
Straightforward to apply by brush, roller or airless spray on a working schedule.
Strong everyday coverage
14 m² per litre per coat, with a two-coat recommendation.
Value-focused trade positioning
Priced and positioned for professionals buying regularly, without compromising the finish.
Low VOC and APEO-free
Tested to GB 18582-2020: VOC well under the limit, and APEO not detected.
Verified specifications
Technical information
Pack & finish
- Pack size
- 15L
- Finish
- Low Sheen
- Colour supplied
- Chosen when you order — Soft White, Cool White or a custom tint
- Tinting
- Included — every colour is the same price. Custom tints are made to order; we only check with you if the brand, colour name or code is unclear.
Performance
- VOC
- Low VOC
- Formulation
- APEO-free
- Coverage
- 14 m² per litre per coat
- Touch dry
- 30 minutes
- Recoat
- 2 hours
- Scrub resistance
- More than 500 scrub cycles
Application
- Application methods
- Brush, Roller, Airless Spray
- Coats recommended
- 2
- Clean-up
- Warm soapy water
Product attributes
- Strong everyday coverage
- Practical application
- Reliable professional finish
- Value-focused trade positioning
- Suitable for repeat projects
Refer to relevant Australian painting standards. Full technical detail is published in the Product Data Sheet.
Suitable for
Where PURE WHITE CLASSIC fits
Who it's for
- Painters
- Builders
- Property maintenance
Project types
- Investment properties
- Rental refreshes
- Everyday residential projects
- Renovations
These are the customers and projects PURE WHITE CLASSIC is positioned for. For a specific surface or environment not listed here, talk to our team before you buy.
Application guidance
Using PURE WHITE CLASSIC
- Preparation
- Surfaces should be clean, dry, sound and properly prepared before painting. Full preparation detail is published in the Product Data Sheet.
- Primer
- Optional on sound, properly prepared surfaces; recommended for best results and required where the substrate condition demands it.
- Coats
- Two coats recommended. Recoat after 2 hours.
- Application methods
- Brush, Roller, Airless Spray
- Clean-up
- Warm soapy water
- Maintenance
- Clean gently with a soft cloth and mild detergent, and avoid abrasive cleaners. Scrub resistance is more than 500 scrub cycles.
This is practical guidance, not a complete application procedure — the full procedure is published in the Product Data Sheet. Refer to relevant Australian painting standards.
Compare the range
How the three compare
Each product is built for a different kind of project. None is a better paint than the others — they answer different briefs.
| PURE WHITE PREMIUM | PURE AIR PRO | PURE WHITE CLASSICYou’re viewing this | |
|---|---|---|---|
| Positioning | Luxury Interior Paint | Premium Air-Focused Interior Paint | Professional Trade Paint for Investment Properties and Everyday Projects |
| Best suited to | Premium homes, apartments and renovations where the quality of the finish is the priority. | Family homes, bedrooms and living areas where an air-focused, odour-reduction positioning matters. | Investment properties, rental refreshes and everyday residential work. |
| Coverage | 15 m² per litre per coat | 15 m² per litre per coat | 14 m² per litre per coat |
| Scrub resistance | 500 scrub cycles passed | 1,500 scrub cycles passed | More than 500 scrub cycles |
| Primer | Optional on sound, properly prepared surfaces; recommended for best results and required where the substrate condition demands it. | A suitable primer is required. | Optional on sound, properly prepared surfaces; recommended for best results and required where the substrate condition demands it. |
| Key attributes | Natural activated carbon factor · Strong hiding power · Excellent adhesion | Natural activated carbon factor · Odour-reduction positioning · Alkali resistant | Strong everyday coverage · Practical application · Reliable professional finish |
Questions
PURE WHITE CLASSIC — frequently asked
Do I need to use a primer?
Primer is optional on sound, properly prepared surfaces. It is recommended for best results, and it is required where the condition of the substrate demands it.
How much will I need?
It covers 14 m² per litre per coat. Use the coverage calculator on this page for an estimate based on your own project.
Is there trade pricing?
Yes. Trade pricing applies to approved trade accounts across the whole VALORA range. Apply from the Trade page.
How does it compare with PURE WHITE PREMIUM?
PURE WHITE CLASSIC is our professional trade paint for regular, repeatable work. PURE WHITE PREMIUM is our luxury interior finish, with a higher coverage rate of 15 m² per litre per coat. Both meet a 500-cycle wet scrub standard.
What pack size does it come in?
The current range is supplied in 15L.
Can it be tinted?
The product is tintable, but tinted colour can't be ordered online yet — what you order here is supplied as the white base. If your project needs a tinted colour, request a project quote and our team will confirm the options and pricing with you.
How do I clean up afterwards?
Warm soapy water.
How can I apply it?
By brush, roller or airless spray.
Something else? Ask our team.
Documents
Technical documents
VALORA PAINT Pure White Classic — Product Data Sheet
Product Data Sheet · Version 1.0 · 12 August 2026
Full technical specifications, surface preparation and application detail.
Download PDSPDF · 13 KBVALORA PAINT Pure White Classic — Safety Data Sheet
Safety Data Sheet · Version 1.0 · 12 August 2026
Safety, handling, storage and first-aid information.
Download SDSApplication Guide
Practical guidance for preparing, priming and applying the product.
Available soon
Documents open as PDFs. For anything not published here yet, contact our team.
Also in the range
Recommended products
PURE WHITE PREMIUM
Luxury Interior Paint
A luxury interior paint with strong hiding power and a refined low sheen finish, made for rooms you want to feel considered.
From $170.00
View PURE WHITE PREMIUM
PURE AIR PRO
Premium Air-Focused Interior Paint
A premium interior paint with an air-focused, odour-reduction positioning and the highest scrub resistance in the range.
From $210.00
View PURE AIR PRO